Rentals of DVD and Blu-ray Disc movies topped $5.6 billion in 2011

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Consumers still prefer renting movie discs to subscription video-on-demand and transactional VOD, according to new data from Rentrak.


The Portland, Ore.-based media measurement company said consumers spent more than $5.6 billion renting DVD and Blu-ray Disc movies, which topped comparable revenues from digital distribution channels such as Netflix. The streaming pioneer generated $3.2 billion in revenue in 2011 from both SVOD and discs, according to company financial statements.


Rentrak compiles data through a proprietary point-of-sale tracking system from more than 65,000 rental properties, including brick-and-mortar, by-mail or online subscription, and kiosks.


While discs remain consumers' preferred rental format, revenue dropped 3.4% compared with 2010 due primarily to the surge in low-margin kiosk rentals, which grew 28% in the fourth quarter.


“People have many choices when it comes to renting videos, for both digital and physical media, so it's interesting to see DVD and Blu-ray Disc rentals are still the number one choice for consumers,'' said David Paiko, VP of home entertainment at Rentrak.


The top 10 DVD rentals in 2011, according to Rentrak, included:
1. Red (Summit/Lionsgate)
2. Due Date (Warner)
3. Little Fockers (Universal)
4. Unstoppable (Fox)
5. The Social Network (Sony Pictures)
6. Bridesmaids (Universal)
7. The Tourist (Sony Pictures)
8. The Lincoln Lawyer (Lionsgate)
9. The Fighter (Paramount)
10. Dinner for Schmucks (DreamWorks)


Top-10 Blu-ray rentals:
1. Red (Summit/Lionsgate)
2. Pirates of the Caribbean: On Stranger Tides (Disney)
3. Transformers: Dark of the Moon (Paramount)
4. Harry Potter and the Deathly Hallows — Part 1 (Warner)
5. Captain America: The First Avenger (Paramount)
6. Unstoppable (Fox)
7. Due Date (Warner)
8. Tron: Legacy (Disney)
9. Fast Five (Universal)
10. Inception (Warner)


5:00 PM EDT